Aumake Limited (ASX: AUK)
Corporate Overview
AuMake Limited is an ASX Listed consumer discretionary company. With a primary focus on bringing Australian experiences and products to the lucrative Chinese and broader Asian market, AuMake has strategically positioned itself to capitalise on the improving Australia-China trade relations and the anticipated rebound of tourism to pre-pandemic levels.
In the latter half of 2023, AuMake underwent a comprehensive rejuvenation of its company strategy, setting the stage for a new era of growth and prosperity. The cornerstone of this strategy lies in a three-pronged approach, with a robust emphasis on brand development and incubation through an omnichannel framework. This approach is structured around three critical pillars:
Key Personnel
Joshua Zhou
Managing Director
Stephen Harrison
Non-Executive Chairman
Zhao (Tracy) Zhang
Executive Director
Mr Li (Alex) Li
Non-Executive Director
Market Channels
The omnichannel approach integrates multiple channels for product distribution. This encompasses online platforms, physical stores, and other avenues that facilitate a seamless and comprehensive shopping experience for consumers. By diversifying the market channels, AuMake aims to reach a broader audience and provide consumers with various options to access their curated selection of Australian products.
Resource Integration
AuMake places a strong emphasis on resource integration, ensuring efficient and effective utilisation of both internal and external resources. This includes optimising supply chain logistics, enhancing operational efficiency, and strategically aligning partnerships. By integrating resources seamlessly, AuMake aims to streamline its operations and create a robust foundation for sustained growth.
AuMake’s strategy also involves the incubation and promotion of the AuMake brand itself. This dual-pronged approach involves not only distributing existing Australian products but also developing and marketing AuMake-branded products tailored to meet the preferences of the target market.
As the global economic landscape evolves and international trade relations strengthen, AuMake Limited stands ready to play a pivotal role in connecting Australian products with the vibrant and expansive consumer markets of China and beyond.
