Breaking Into the Market
Sundae Body has made waves in the healthcare industry with its innovative approach to product design and packaging, impressing both consumers and industry professionals alike. The brand’s signature product, Sundae Whipped Shower Foams, took home two out of three top awards at the 2022 Australian Aerosol Awards, including the coveted Aerosol Product of the Year and the Award for Innovation in Packaging. This achievement is a testament to Sundae Body’s commitment to creating a unique customer experience that stands out in the market.
Innovative Approach
The design and packaging of Sundae Whipped Shower Foams were praised by the judges for their excellence in vision and execution. The aerosol products, filled by Moorebank Aerosol Fillers and packaged in satin/matte finish aluminium cans by Jamestrong Packaging, mimic the look of a can of aerosol whipped cream, creating a playful and cheeky vibe that resonates with customers.
Sundae Body’s success lies in their ability to take the sensory experience of an existing aerosol product, whipped cream, and expertly extend it into the cosmetics and toiletry category. This innovative approach has resulted in an exciting new aerosol product that provides a customer experience unlike any other.
Impact in the Healthcare Industry
The recent trend towards retail healthcare is a significant factor in Sundae Body’s ongoing success. As predicted by researchers at Forrester, the amount of healthcare business conducted through retail outlets is expected to double during 2023. Retailers like Walmart, Amazon, and CVS are increasingly offering healthcare services traditionally delivered by hospitals, clinics, or doctors’ practices. Sundae Body’s products have found a place in this evolving market due to their innovative approach and unique customer experience.
Retail healthcare providers are leveraging consumer expectations of streamlined customer experience and choice to create services that patients increasingly find more convenient and better value than traditional primary care delivery. As Sundae Body continues to develop innovative products, it is poised to further thrive in the retail healthcare landscape.
Future Prospects
With its innovative product design and packaging, Sundae Body has firmly established itself as a leader in the healthcare industry. As the retail healthcare market continues to grow, Sundae Body is set to continue its sweet success story. By consistently pushing the boundaries of innovation and customer experience, Sundae Body is paving the way for a new era in healthcare products.
