Luxury watches have emerged as the top-performing assets for investment, outshining other traditional options like gold and vintage cars, according to market experts. In particular, pre-owned watches have gained immense popularity among younger generations, who are showing an increased inclination towards investing in them.
The pandemic-induced lockdowns have left people with more disposable income and less avenues to spend, leading to a surge in the demand for high-end timepieces. This trend is expected to continue as Deloitte’s Swiss Watch Industry Study predicts that the pre-owned market size will grow to CHF 35 billion by 2030, up from CHF 20 billion in 2022.
Investment-savvy millennials and Generation Zers are driving this trend, as they place greater emphasis on sustainability and are comfortable buying second-hand goods online. Deloitte expects more luxury brands to launch pre-owned sales channels, enabling them to manage supply and capture a larger share of the market. Given these factors, it is unsurprising that luxury watches are viewed as first-rate investment opportunities, with the trend set to continue in the coming years.
