Rolls-Royce recently announced that it has taken the first step towards fulfilling its promise to only sell electric vehicles by 2030. The company unveiled the all-electric Spectre at its headquarters in Goodwood, England. The new car has been designed to provide the same profit margin as the company’s Phantom and Ghost sedans.
Although the CEO of Rolls-Royce Motor Cars Ltd, Torsten Müller-Ötvös, did not specify how much the company had invested in the Spectre, he noted that the company wanted to maintain its current profitability. The vehicle has a zero-to-60 mph time of 4.4 seconds and a top speed of 155 mph. It has an estimated driving range of 260 miles and will take around 34 minutes to charge from 10-80% full.
The Spectre is similar in size and look to the two-door Rolls-Royce Wraith, though it is larger and built on the same all-aluminum architecture as the flagship Phantom sedan and midsize Ghost sedan. It has a highly sensitive “planar” suspension system that reduces high-frequency sounds caused by poor road-surface quality, preserving the company’s reputation for producing the quietest, smoothest vehicles on the market.
The Spectre has a redesigned Spirit of Ecstasy figurehead on the hood and comes with doors that are illuminated by tiny light points that resemble the starry sky. The front seats are inspired by British tailoring and offer lapel sections that can be rendered in contrasting or matching colors to the main base. The car also features a chartreuse-and-black two-tone paint job that follows the top hood of the vehicle over the roofline to the rear trunk.
Rolls-Royce’s Spectre beats its archrival Bentley in bringing the first all-electric ultra-luxury model to market. Bentley had previously announced that it would produce five all-electric vehicles beginning in 2025 and switch to an entirely electric portfolio by 2030.
Rolls-Royce’s decision to premiere its first EV in a coupe body style is an emotional pick that aims to charge the company up. Although the Spectre is expensive to develop, it is a significant step towards Rolls-Royce’s goal of selling only electric vehicles by 2030.
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